On 29 June 1971, Orlando Marconi began work on a small six hectare plot of land at San Benedetto del Tronto (Ascoli Piceno), on the border between Marche and Abruzzo, to construct about 40,000 square metres of cold storage. He was a self-made man with the experience of war and poverty behind him, used to turning his hand to a thousand trades, over and above his principle occupation of haulage contractor, and he had sensed the potential the frozen food sector would soon represent in Italy and throughout the world.
THE SURGELA ORDER
Investing all his savings, Orlando Marconi threw himself into the adventure, after receiving the trust and an important order from Surgela, before its acquisition by Nestlé.
Surgela needed an "overspill facility", somewhere to temporarily store stocks of frozen products in excess of its production capacity. This is what Orlando Marconi gave them, just a few hundred metres away. It was filled at once and he immediately went on to construct more cold stores, eventually creating Central Frigor Marconi, later part of Marconi Freddeuropa.